Biography

• More than 28 years of experience in Communications across global and national companies in the financial, technology, and industrial sectors.

• Former Global Director of Communications & Branding at MAXAM, Head of Communications for Western Europe at Mastercard, Communications Director at Banco Inversis, and previously at Deutsche Bank, leading corporate positioning and reputation across global and regional markets.

• Proven expertise in designing and executing global communications strategies, encompassing corporate, executive, internal, external, crisis, digital, brand, and public affairs communications, with a strong focus on corporate reputation.

• Recognized for leading communications in complex and highly demanding environments, including transformation processes, restructuring, and major corporate change.

• Holds an MBA from the University of Barcelona and a Bachelor’s degree in Business Administration from Universidad Ramon Llull, complemented by executive education in communications, leadership, and board governance at IMD, IESE, ESADE, and PwC.